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Old Money

Quiet luxury, perfect manners and timeless taste.

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You have the kind of elegance money can't buy. Your aesthetic is Old Money: cable-knit sweaters, crisp polos, pearl earrings and a style so classic it never goes out of fashion. You love tennis mornings, long lunches and beautiful things that last a lifetime.

You're poised, gracious and quietly confident. You don't need logos or loud trends; your taste speaks for itself. Friends trust your opinion on everything from restaurants to life decisions, because you always seem to know what's right.

Your style is understated luxury: navy, cream and camel, good shoes, a silk scarf and a perfectly simple watch. At home, it's brass frames, fresh flowers and books on the coffee table. Keep it classic, keep it kind and keep showing everyone that real class is effortless.

  • Poised
  • Classic
  • Gracious
Your aesthetic matchClean GirlBoth of you know that the simplest style is the most powerful.
Your perfect time of day10:00 a.m.A tennis match, then brunch on a sunny terrace.

Get the look

How to get the Old Money look

It’s quiet luxury: classic shapes, neutral colors and quality over quantity.

Your color palette

  • Navy
  • Cream
  • Camel
  • Hunter
  1. Invest in knitwear. A cable-knit sweater draped over the shoulders is the ultimate Old Money move.
  2. Keep it sporty-classic. Knit polos and pleated tennis skirts or tailored trousers.
  3. Choose quiet accessories. Pearl studs, leather loafers and a silk scarf. No logos needed.
  4. Decorate with heritage. Brass frames, toile pillows and a crystal decanter make a home feel established.

Shop the look

Everything you need to be an Old Money

Quiet luxury: classic pieces, neutral colors and timeless details.

Clothes

Accessories

Home decor

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