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Coastal Grandma

Breezy linen, ocean air and life at a gentle pace.

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You were made for a white porch by the sea. Your aesthetic is Coastal Grandma: breezy linen, striped sweaters, fresh flowers and the calm of someone who knows exactly how to enjoy life. You love long walks on the beach, a good cookbook and dinner with friends that lasts for hours.

You're relaxed, warm and quietly elegant. You don't rush; you savor. Your home is bright and welcoming, always ready for guests, and your friends know you'll have something lovely in the oven and a glass of something cold on the table.

Your style is classic and comfortable: soft blues, crisp whites, a straw hat and a tote bag full of peonies from the market. Keep living by the tides. Your peaceful energy is the best kind of luxury.

  • Relaxed
  • Welcoming
  • Elegant
Your aesthetic matchDark AcademiaThey bring the stories, you bring the ocean view. Endless porch conversations.
Your perfect time of day6:00 p.m.The sun getting low, a sea breeze and dinner for friends on the table.

Get the look

How to get the Coastal Grandma look

Picture a beach house in summer: crisp linen, soft blues and nothing that wrinkles your mood.

Your color palette

  • Sea salt
  • Ocean
  • Sand
  • Navy
  1. Choose linen. A white button-down and loose linen pants are the uniform of the coast.
  2. Add a stripe. A navy-and-white striped knit is perfect for breezy evenings.
  3. Protect yourself in style. A wide straw hat, a canvas tote and espadrilles are all you need.
  4. Decorate with the sea. Blue-and-white ceramics, fresh hydrangeas and striped pillows bring the beach home.

Shop the look

Everything you need to be a Coastal Grandma

Crisp linen, soft blues and beach-house details for a breezy life.

Clothes

Accessories

Home decor

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